After thinking about the interview that I had conducted with Mia I realised these results may not have been very representative of the older generations buying habits as, after all, it is only Apple's products available in their stores.


Therefore, I decided that I would try and conduct an interview with a member of John Lewis as they have more brand variety available for their technology. Therefore I may be able to discover if the older generation are going for higher end (arguably simpler, such as Apple) technology, or slightly cheaper, possibly harder to use systems.