I also put forward the idea of researching whether or not the elderly are buying new technology and if so, what and why.
Hurricane Films : How can you engage an online audience in storytelling? – How do you encourage users, especially those from an older generation to participate?
Today we were set a film by local media company Hurricane Films. The main point of this was to get us thinking about how/why the older generation do/don't use the internet.
One of the major parts which this led me to think about was the type of technology that the older generation could use. In particular, companies such as Apple with devices like the iPad. This was due to advertising campaigns that depicted older people using the FaceTime application. Yet I realised this would something I would need to delve in to in order to see if older people where actually using the service.
I also acknowledged that there would be a variety of things that I would need to discuss with the older generation if I was to be chosen to answer this question.
Below is an example of some of the work Hurricane Films do for the 'People's Stories' project, the video is about Liverpool in the 1970's:
Do Media Platforms and Genres Have Specific Genre Appeal?
Why Don't More Women Play Games?
This was the question posed to us by local gaming company Rebel Play.
The problem with women not playing games is probably one which has urked games manufacturers.
Rebel Play discussed a lot of possible reasons for this with us from aesthetics to justifications (one point raised was that women could be far less likely to willingly waste their time on things such as a games console).
This could be a difficult question to get to the bottom of as in certain circles it may be cool for a girl to play games, whereas in others it could be frowned upon. Therefore any responses that you were to come across may need to be taken with a pinch of salt.
However, one thing which stuck out to me was the themes and marketing of best selling games for consoles such as the PS3 and Xbox. War and football games are arguably amongst the best selling games internationally. The themes of each of these are traditionally masculine and this preconception is not often negated within the marketing campaigns for this type of gaming title.
Here are a couple of examples of some of the most recent best selling games advertisements:
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